Zeynep Arsel, Assistant Professor of Marketing at John Molson School of Business, Concordia University:

I think seeing hipster as a narrative, rather than a distinct group of people, is a great way to understand how urban middle class identities are constructed and how postmodern class distinctions are established. The mythology of hipster is an extremely fragmented, occasionally contradictory, frequently derogatory narrative about a subculture that may or may not exist. But it doesn’t matter, because regardless, we are using this narrative to make sense (and express) our identities. By frequently othering hipsters as superficial trend-seekers that seem to do things “for the wrong reasons,” we are also authenticating our own acts that might actually mirror those of this group. Thus, a seemingly autoimmune reaction to our own consumption acts serves us to mark the boundaries of our more authentic identities from the other groups that we deem as more consumerist, superficial and inauthentic.

A really great collection of thoughts on Us vs Them… from,


“What Comes After The Hipster” | 2012 | Announcement, Thought | Tags: , , , ,